by Andy Haaf
This has been a great run for Senator McCain and now his partner Governor Sarah Palin. But despite their success, conservatives need to continue challenging our methods and approach for selling and advancing our principles.
I believe an example of where Senator McCain misses the mark is his use of "Country First" in his messaging. Senator McCain is a war hero and every American should thank him and appreciate his service and sacrifice. However, from a selling perspective "Country" is too broad. It is too disconnected from the individual. It does not resonate with people who do not share the same appreciation for our Country as Senator McCain and others.
And I am really concerned how much love of Country connects with the younger generation. For years they have heard from school, the media and other sources just how terrible America is. Unfortunately, I question how much they really love and appreciate what they have.
Instead, I suggest he use something like "You First". Make it about the people. People are pretty selfish ...present company included ;) McCain needs to tap into that desire for personal satisfaction and use it to his advantage.