By Irene F. Starkehaus -
Be advised, today's critique on the cultural oppression of women by men for the benefit of men will be a complete non sequitur as I am now following popular edicts that require women to ignore the rules of linear thinking. Per modern feminism, I don't have to make sense. I just have to make you feel like I do. It's not exactly literary chiaroscuro, but in America's War on Manhood, the message is absolutely more important than truth.
For our male readers, feel free to duck and cover because it is all your fault. Everything. From the time that the human species walked on two legs to the moment that SCOTUS denied a woman's right to infringe upon religious freedom in the Hobby Lobby case. You are to blame for a woman's biological role in reproduction, an adolescent girl's drop in self-confidence and every other negative feeling that any female might experience if she's lucky enough to emerge from the womb. If you didn't have enough problems to worry about already, please allow me to pile on by presenting a YouTube video created for a product that is specific to the needs of feminine hygiene, and you can add this narrative to the list of reasons that men are a complete blight on society:
The Always #LikeaGirl campaign is generating a sensation and a hashtag campaign that is at least as gratuitous as it is spontaneous. So groundbreaking is this commercial's message of feminine empowerment that has been the focus of feature stories on ABC News for its stunning investigative achievement in uncovering the plight of all women…perpetual willow wisps to the whims of greedy, aggressive men.
Granted, it's dangerous to read too much into communications about "that-not-so-fresh-feeling' and I certainly recognize this company's need to provoke an emotional response for a product that's just not much fun. Nevertheless, I've now watched this commercial quite a few times and with each new viewing, it becomes more insufferably arrogant.
The first time I saw the video, I was as emotionally detached as you might expect and only relatively interested in discovering what epistle of wisdom a feminine hygiene product could present to an American audience beyond the importance of absorbency. It is just a product frankly, and all the company is truly worried about is making sure that the fertile women of the world will sync in their use of this product for at least the next twenty-eight days. It's not really brain surgery because they are going to play to their audience and that audience is inflexibly defined.
To sell a less than exciting product, sometimes it pays to overstate one's case, and if it must overstated, it would be better to feed the egos of the constituency rather than insult them.
But I was, in fact, insulted. What it was about the commercial that I didn't like, I could not quite decide. Not at first. It had a chaffing quality, but the "why" was elusive. The succeeding replays had me trying to narrow down what was so grating. Every rerun had me adopting a new sympathetic perspective for each person featured in the commercial until I finally figured out why I despise this video so.
So as a thought experiment, I would like you to consider this commercial as a story rather than an ad. A fairytale of sorts. Once upon a time there was a…a what?
A gender actually, and that gender is strong and talented but has been locked up in a tower where it has been forced to be weak and feminine until not even the gender itself might realize the century's long abuse it's had to endure. So thoroughly brainwashed has been this gender for thousands of years that it can no longer imagine itself being strong and heathy and independent once it reaches physical maturity. Until one day a hashtag campaign was rolled out and now the gender can be free of anything that might foster self-consciousness or body image problems. Now peace and equity may rule throughout the kingdom as a directive from the utopian committee on harmony and feminine hygiene.
As with any fairytale, there is a struggle between good and evil within this commercial. Scroll through the characters and consider who the villain is because there is a distinct villain in this story. Only one and it isn't a whole gender if that's where you're headed. One villain and that villain is the embodiment of every evil that must be subdued.
When you've watched the commercial as if it's a fairytale, you will see that the story's author has named the evil as a young boy. The young boy is the fairytale's dragon of sorts…and if you watch closely you can see how the boy is subdued and humiliated by an adult woman with a political axe to grind.
Pay special attention and remember that ABC News is cheering for this display as a moment of great poignancy.
Look at that child's face at the precise gotcha moment where he was doing everything he thought the director wanted, and then it's all flipped around in accusation against him. He thought he understood the game that the director was playing, so he gave her the words that she sought and in doing so, he incriminated himself as a bigot and a misogynist.
In this commercial, this child is the symbol of all the little men that must be reeducated so they can grasp how magnificent women are in deference to ovarian perfection.
Tell me that selling more product to maniacal man-haters was worth the cost of a little boy's self-worth? And where the hell his mother is, I'd surly like to know. You may be thinking, these are just actors but do yourself a favor and look at his face again. Actors, maybe. But they are most definitely unscripted.
So gone are the days when merchandise had to compete on the basis of quality or value. Strike just the right chord of angry militancy against a segment of society, and the ensuing hashtag will do the rest. Whip up the precise fervor over the monster under the bed and your product will fly off the shelves.
Recently there was an article published by the Washington Post about a study that was conducted on bullying incidents in elementary, middle and high school. Per this study, girls at every level are being harassed on the basis of their sex at a higher rate than boys. We are naturally to leap to the assumption that boys are the most likely aggressors in this scenario, I am sure. And setting aside that the disparity fails to account for the harassment that boys receive with no report to administrators…because how many boys want to be seen as ratting out their peers...I have a question for just the women out there.
When you were in middle school and high school, who was more likely to harass you? Was it the boys or the girls? Tell the truth. Who is meaner?
How much worse must the lack of respect or dignity be with a generation of young women who cut their teeth on princess parties, free birth control, and #LikeaGirl campaigns? Aren't girls encouraged to grow up thinking that they are – each and every one of them – entitled to a tiara and a zone of tranquility built around them?
Do you know how "fight like a girl" has actually evolved in this environment of frantic narcissism?
Per Fox News, Nancy Pelosi could be seen walking across the aisle in a display of unchecked anger, pointing her finger at Rep. Tom Marino and calling him a liar over and over until the House was called out of order. Marino later stated that Pelosi called him "insignificant." Add one to the column for boys who report bullying. We can always count on Nancy to stay klassy, can't we?
Out of curiosity, do you remember the furor over Justice Alito quietly calling Barack Obama a liar during the State of the Union Address? Yet this fierce, verbal assault by former Speaker Nancy Pelosi on the floor of the House while Rep. Tom Marino is speaking goes virtually unnoticed by the Left. Did ABC News celebrate Marino for defending himself from such vulgarity? I ask you, what would have happened to Marino if the roles had been reversed?
As for me, after witnessing these acts of devolving civility by women like Nancy Pelosi or the narrator of the Always commercial against anyone who won't genuflect before their own personal agendas, I can see the fairytale of #LikeaGirl for what it is. #LikeaShrew is more like it. By all means, sign your daughters up for more of this. Wouldn't want them to have their delicate egos bruised. They'll need them fully intact for the Left's next fights for free abortifacients and illegal immigration.