The proposed rules are part of the First Lady's four year old "Let's Move" initiative to combat child obesity. Agriculture Secretary Tom Vilsack will join Mrs. Obama in announcing the new rules at a White House event.
"The idea here is simple — our classrooms should be healthy places where kids aren't bombarded with ads for junk food," the First Lady said in a statement released before the announcement. "Because when parents are working hard to teach their kids healthy habits at home, their work shouldn't be undone by unhealthy messages at school."
The rules also would allow more children access to free lunches and ensure that schools have wellness policies in place.
Rules set to go into effect next school year will make other foods around school healthier as well, including in vending machines and separate "a la carte" lines in the lunch room. Calorie, fat, sugar and sodium limits will have to be met on almost every food and beverage sold during the school day at 100,000 schools. Concessions sold at afterschool sports games would be exempt.
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