Banner ads on The Onion website will depict a toy action figure with the words: "Man without health insurance is forced to sell action figures to pay medical bills.'' The ads say: "Get Covered. Don't sell your action figures.''
The ad campaign is part of a planned $33M, taxpayer-funded marketing campaign in Illinois to support President Obama's health care law.
Jennifer Koehler of Get Covered Illinois says nontraditional sources of news and entertainment are a strategic way to reach young, uninsured adults.
The Onion also will create a video, an editorial and a custom "news'' section as the March 31 enrollment deadline nears.