NEW YORK - Conservative pollster Frank Luntz announced this week that he sold the majority of his business to MDC Partners and will be working more in the corporate sphere from now on. A press release from MDC Partners on Wednesday said Luntz and his team will remain to help Luntz Global continue to grow. Luntz reported on a Fox News morning show over the weekend that his company was valued at $2 billion.
"I've been incredibly fortunate to take the skills I honed in the tough world of politics to help some of the great leaders in business, finance and sports find the right words to give them the winning edge," Luntz was quoted in the press release.
But he took a much darker tone in an interview with The Atlantic, saying he became depressed after President Barack Obama won re-election in 2012, and felt he had done all he could to try to press the cause of conservatism.
"I'm not good enough," Luntz told The Atlantic. "And I hate that. I have come to the extent of my capabilities. And this is not false modesty. I think I’m pretty good. But not good enough."
"It's alarming to see just how people have tuned off to politics, how resentful they are to a government where we cherish democracy and we cherish freedom," he told Hannity.
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