CHICAGO - "Illinois: The Place Bad Boys Call Home" or perhaps "What Happens in Chicago Doesn't Stay There," or even "Illinois: Al Capone was Just the First," are possible themes Victoria's Secret creator Les Wexner could use for a PR campaign to sex up Illinois' rather blah reputation.
That's what Ohio's Governor John Kasich announced this week his state is doing - making Ohio sexier. Indeed, Ohio is turning Wexner's brilliant marketing mind to shine the spotlight on Ohio, rather than push up bras.
“I don’t know whether we’re going to have a Victoria’s Secret-type marketing plan for Ohio, but it isn’t a bad thought, is it?” Kasich said during a year-end review event with legislative and Ohio Chamber of Commerce leaders.
Kasich said while the details of what Wexner would do haven’t been worked out, the two men had a conversation and Wexner said he would “take a whack at it.”
“The guy’s a brilliant marketer, and we couldn’t have anybody better,” Kasich told reporters after the event.
Maybe it's a bit tougher to imagine Illinois' Pat Quinn saying anything that out-of-the-box. But you've got to wonder if ADM, Boeing, and Office Max wouldn't fight to stay in Illinois with that kind of imagination running wild. Heck, such a PR campaign just could make all those bad credit ratings, unimaginable debt and Democrat domination simply fade away.