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NPR's standards editor Stuart Seidel sent a memo to editors and
reporters on the term "ObamaCare" and its appropriateness: "'Obamacare'
seems to be straddling somewhere between being a politically-charged
term and an accepted part of the vernacular. ... But word choices do
leave an impression. Please avoid overusing 'Obamacare.' On first
reference, it's best to refer to the 'Affordable Care Act' or 'the
health care law.' On later references, feel free to use 'Obamacare' but
mix it up with other ways to refer to the law." Of course, the real
reason is that "Affordable Care Act" polls better than ObamaCare, and
NPR wouldn't want to hurt their man in the White House.
Speaking of polling, remember Jimmy Kimmel asking which people prefer: ObamaCare OR the Affordable Care Act.