Illinois Review welcomes Brian McDaniel to our growing list of generous contributors.
Good advertising begins with a good message; great advertising knows how to target the message.
This morning CatholicVote.com, a national grassroots group dedicated to educate and inspire Catholic voters, will take its pro-life message directly to an audience that has been ravaged by abortion policies in the United States. CatholicVote.org has created a new television commercial supporting life and has purchased advertising time on BET, Black Entertainment Television, to air it. BET has dedicated much of its program content to covering the inauguration of President-elect Barack Obama. Industry analysis expects African-Americans to watch BET's coverage disproportionately to other news channels today.
Rather than extol the ad and the way it makes the subject relevant to the African-American community, you can see the ad below or visit CatholicVote.com for the HD version.
In a press release yesterday, Brian Burch, Executive Director of CatholicVote.com, said "Many Catholics and pro-life Americans recognize that Barack Obama steadfastly supports abortion. And while we'll pray for his conversion, that doesn't diminish an essential truth: that each human life has dignity and worth."
"Given the political climate, we acknowledge that the fight to protect human life faces an uphill climb. For this reason, we developed an ad that we hope can transcend the political obstacles ahead, and provoke the consciences of our leaders and fellow Americans," continued Burch.